Digital marketing is an exciting and rapidly growing field that didn't even exist a few decades ago. According to the Bureau of Labor Statistics, the demand for employment in the marketing field as a whole should increase by 10% between now and 2026, which is higher than the national average for all occupations. Digital marketing is a great career choice for anyone looking to start a career in a high-growth industry. You don't need a specialized degree to start working as a digital marketer.
You can acquire the necessary skills online through specialized courses and by working on your own online properties. Recent graduates interested in digital marketing can succeed if they join reputable organizations and learn from experienced marketers. To be a successful digital marketer, it's crucial that you understand the journey people take to become customers. How did they learn about the product for the first time? What factors lead them to trust the company? When (and why) do they actually make a purchase? And what happens when someone becomes a paying customer, how do you stay? And more importantly, what part of that journey will you influence? That's where marketing strategies and communication skills come into play. It's also incredibly useful to read carefully about the marketing landscape. Employers want to know that you'll be spending your money on marketing wisely, and that means spending time on channels you know work and improving (or abandoning) the underperforming ones. Someone with the title of “Digital Marketer” or “Digital Marketing Specialist” is usually a digital marketing generalist.
Most of the time, you'll find this entry-level position in a smaller startup or, at least, a company that's just starting to form a marketing team. A digital marketer could become a “digital marketing manager” after years of experience in the marketing field. A typical job description might say that SEO specialists need to know how to conduct keyword research and convert what they discover into an SEO strategy. In general, they should feel comfortable working with metrics and using tracking tools such as Google Analytics and Google Search Console, which they will work with on a daily basis. Like digital marketers, marketing managers can work on a wide variety of marketing tasks, depending on the company. Sometimes, a job titled “Marketing Manager” is the same as a “digital marketer” role.
A “marketing manager” could start as a “marketing associate” in a startup company or marketing agency and become a “marketing director” later in his career, after gaining significant marketing experience. Large companies excel at creating outstanding marketing campaigns that combine the inbound marketing landscape with advertising, on-site presence at events (such as sponsors, speakers, volunteers), public relations and other outbound campaigns. As with more technical functions, there are many remote or work-from-home digital marketing jobs. As mentioned before, a digital marketing job is never boring, because the landscape is always changing. Creating your own digital marketing agency is much easier nowadays because you can hire and work with remote employees from all over the world. No matter where your digital marketing career takes you, your customers will most likely want to see proof that you can deliver results. Look for opportunities to learn about digital marketing through online courses, focusing on the area that interests you most.
As such, digital marketing can be divided into several different generalized levels of liability and annual financial compensation. Prepare your career for the future with digital marketing knowledge to enjoy a fast and enjoyable career and a competitive salary. You can start by volunteering for low-level marketing positions or working with local companies trying to fill junior marketing positions.